Dolce & Gabbana su upravo sami sebe sahranili

Objavljeno: 23.11.2018.


Dolce & Gabbana su ovih dana ponovo na udaru javnosti, i to uoči modne revije koja je ove srede trebalo da se održi u Šangaju. Impulsivnost Stefana Gabbane ovaj put ima daleko veće posljedice od svih njihovih prethodnih gafova.




Stefanu Gabbani kontroverze nisu strane, a redovno ih izaziva svojim komentarima na društvenim mrežama, poput onog da je pjevačica Selena Gomez ružna ili da vjenčanica italijanske trendseterke Chiare Ferragni izgleda jeftino.

Foto: Profimedia
Uoči spektakularne modne revije koja je ove srijede trebalo da bude održana u Šangaju, modni duo je objavio video na Weibu, najvećoj kineskoj društvenoj mreži i na Instagramu u kojem kineski model pokušava da jede tradicionalne italijanske specijalitete sa štapićima, uz kineskog naratora koji seksualno insinuira da je hrana “prevelika za nju”.

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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

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Video je za manje od 24 sata uklonjen s društvenih mreža i to zbog gomile komentara u kojima Stefana i Domenika optužuju za rasizam.

Ljudi koji stoje iza Instagram profila Diet Prada, objavili su seriju screenshotova razgovora između Stefana i anonimnog korisnika Instagrama u kojima brani sporni video nazvavši ga “posvetom Kini”, označavajući optužbe za rasizam lažnim. I dotle je možda sve još i moglo da prođe, ako ste upoznati sa njegovim smislim za humor koji često iskače iz prihvaćenih društvenih normi.

Onda je otišao korak dalje, i taj korak se čini dosta fatalnim za brend.

Gabana je u razgovoru s Instagram korisnikom nazvao stanovnike Kine “Neukom, prljavom i smrdljivom mafijom” koja jede pse.

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As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)…wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically…especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada

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Onda je odlučio da reaguje objavom Instagram storyja navodeći kako je njegov profil na društvenoj mreži hakovan i da nije poslao navedene poruke, poslije čega je sopstveni profil odlučio potpuno da ugasi.

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You saw it here first! What an interesting few hours spent wreaking havoc on @dolcegabbana ’s ill-fated #DGTheGreatShow while sitting on our couch juuling and eating gelato (not with chopsticks) lol. Thank you to @michaelatranova @helenatranova @anthxnyxo for sharing their DMs and to all the Chinese Dieters who furiously updated us with translations by the minute. For anyone that believes their account was actually hacked, see slide #2 of Stefano reposting the same DM on his stories before shit hit the fan. Oh the irony of him loving to cry “fake news” and promptly dishing it out himself via his and the brand IG account. Check our story highlight “#DGTheShitShow” for the full recap. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada

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Na zvaničnom Instagramu D&G osvanula je poruka sljedećeg sadržaja: “Naš Instagram profil je bio hakovan, kao i onaj Stefana Gabbane. Naš pravni tim trenutno radi na istrazi. Izvinjavamo se zbog bilo kakvih nevolja uzrokovanih neovlašćenim postovima, komentarima i direktnim porukama. Ne gajimo ništa osim poštovanje prema Kini i njenim ljudima.”

Uprkos javnom izvinjenju revija u Šangaju je otkazana, a sve stvari Dolce&Gabbana su izbačene sa kineskih platformi. Yoox Net-A-Porter je potvrdio da su ih povukli sa sajtova za online kupovinu Mr Porter, Net-A-Porter i Yoox za tržišta u kojima se govori kineski jezik. Robna kuća luksuzne robe u Šangaju Lane Crawford je takođe izbacila proizvode Dolce & Gabbana. Ni na sajtovima JD.com i Alibab’s Tmall se u pretrazi ne mogu naći D&G stvari.

Ispred i u prodavnice Dolce & Gabbana u Pekingu i Šangaju su postavljeni policajci i obezbijeđenje kao mera predostrožnosti.

Na društvenim mrežama u Kini ljudi masovno šeruju video snimke na kojima uništavaju svoju Dolce & Gabbana odjeću.

Izvor: tportal.hr

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